Luigi Orlandini, Founder, President, and CEO of Canossa grew up in Emilia, Northern Italy, renowned as “Motor Valley” due to its association with Italian sports car brands. Making it no coincidence he would form a deep-rooted passion for cars and the automotive industry. After completing scientific studies, he founded an IT company, marking his first business connection with the automotive world by providing IT services to prestigious events and brands such as the 1000 Miglia and Ferrari. In 2010, Canossa was established based on an earlier vision, becoming Europe’s pioneering rally organizer offering luxurious 5-star accommodations and daily Michelin-starred chefs during events. Additionally, Luigi also leads Cavallino, since 1978 the destination for all Ferrari collectors and enthusiasts company acquired by Canossa in 2020.